A SWOT Analysis Of PTCL Systems

A SWOT Analysis Of PTCL Systems There is no skimpy competitor of PTCL in landline but with the growth of telecommunication business of Pakistan rivalry increasing specially in mobile phone sector. There are more then 800 million subscribers of cellular phone. There are 03 big players in mobile phone industry but 3 of them are the competitor of PTCL: Mobilink, Telenor, Warid Tel. Mobilink is the largest mobile phone company of Pakistan. Mobilink is currently having more then 31,958,597 users base which is the 36% of total cellular industry of Pakistan. Mobilink is basically challenging Ufone which is subsidiaries of PTCL. Telenor is another cell phone company it have 17,841,074 subscribers which is 20 % of total mobile industry. Warid Tel Waridtel is also providing cell phone services in Pakistan. Waridtel have more than 15,114,678 subscribers which are 17% of Pakistan mobile industry. NEW COMPETITORS Other than mobile Economic forces Social, cultural, demographic, and environmental forces Political, governmental and legal forces Technological forces Competitive forces etc Internal factors are; Marketing strength of firm Financial/Accounting resources Management Computer information system Production/operations etc Why SWOT analysis A SWOT Analysis is conducted by the company so that it is able to position itself to take advantage of particular opportunities in the environment and to avoid or minimize environmental threats. In doing so, the organization attempts to emphasize its strengths and moderate the impact of weaknesses. The analysis is also useful for uncovering strengths that have not been fully utilized and in identifying weaknesses that can be corrected. Matching information about the environment with the organization’s capabilities enables management to formulate realistic strategies for attaining its goals. Strengths A professional management is running PTCL. PTCL Management is continuously allocating funds for new technology, enhancing knowledge pool, acquiring profession ally skilled personnel and so many arrangements regarding meeting the requirements of rapidly changing environment. PTCL has the largest network coverage in the country including almost all the cities and their peripheries which others lack yet. The company has got a very vast and very strong infrastructure within the country based on the landline network

Discuss the way in which a particular celebrity has been used to Essay

Discuss the way in which a particular celebrity has been used to promote fashion - Essay Example Fashion advertisement can be done on the television, on radio stations, on social sites, on product labels, on billboards and many other channels. Use of celebrities in advertising is very essential and captures the minds of many people in the society. It creates a perception that a product is the best in the range of related products, which increases demand of a product, its sales, and profits (Mehta 199). There are many theories related to the study of media and all try to explain its impact in advertising, and the perceptions related to its use. The first theory is the uses and gratification theory, which states that people use advertised products for gratification (Karina). The public can use a product so that they can relate to the celebrity used to promote the product. The association with a celebrity gives them a sense of belonging and gratification (Karina). The theory also states that people use a product to help them for diversion to escape from problems, for personal identity, and for surveillance of important tricks for survival. People tend to use products that are associated with successful celebrities so that they can feel safe and away from their problems. It gives them a sense of belonging and fulfilment in life. According to this theory, use of products that are associated with a particular celebrity increases ones self-esteem and self-worth (Karina). The hypodermic needle model is also another theory related to the use of media and suggests that media audience always has trust and loyalty to media such that they do not pose any challenges or have doubts about the information they are given (Karina). According to this theory, the audience takes in any information supported by a celebrity and believes it as the truth. The public has strong belief in celebrities and assume that products the celebrity uses will also work on them

Steps involved in recruiting Essay Example | Topics and Well Written Essays - 1250 words

Steps involved in recruiting - Essay Example A wide variety of federal and state laws govern what can and can’t be done during all stages of the recruitment process which comprises of the interviews, investigations, tests and selection to be carried out on the new employee (Sian, 2012). Normally the following statutes will come into play prior to the starting of any stage in the process of selection, interviewing and appointment. They include ;( 1) The Civil Rights Statute of 1866, 1870 and 1871 which forbid any form of prejudice against the minorities.(2)The Fair Labor Standards Statute of 1938 which provides a smallest wage, prevents child labor and requires that employees be paid overtime for extra work done.(3)The Equal Pay Statute of 1963 which provides for equal pay for both genders for work that requires similar effort, skill, responsibility as well as working condition. (4)The Civil Rights Statute of 1964,specifically Title VII-forbids the selection of employees on the basis of sex, color, race, national origin, religion as far as employment matters are concerned from recruitment up to discharge and obliges employers to find out any discriminatory practices and get rid of them. This act also forbids sexual harassment. (5) The Age Discrimination in Employment Statute of 1967 which forbids discrimination due to age for anyone who is over 40 years. (6)Pregnancy Discrimination Act of 1963 Act which was amended Title VII and recognizes pregnancy as a disability that is temporary and forbids bias on childbirth, pregnancy or associated medical conditions (Sian, 2012). 7)The Immigration Reform and Control Act of 1986 which forbids prejudice in employment due to citizenship status, national origin, forbids employment of illegal aliens and gives penalties for any violations.(8)The Americans with Disabilities Act of 1990(ADA)-forbids discrimination against individuals who are